Q: What are the key targets of food and health food false advertising rectification?

A: The targets of rectification includes food and health food production, operation and import enterprises, third-party platform operators and related parties, and advertising enterprises, it covers the entire chain of food and health food production, operation and sales.

Q: What are the key issues of food and health food false publicity rectification?

A: It includes the follow 5 illegal behaviors:

(1) Produce, sell or import food or health food without permission;

(2) False claims on food and health food labeling;

(3) Use internet, conference marketing, TV shopping, direct sales, telephone marketing and other methods to illegally promote marketing and fraudulent sales of food and health food;

(4) Issue health food advertisements without review, or issue false food and health food advertisements;

(5) Others illegal behaviors involving food and health food fraud and false publicity.

Q: For food and health food production and business operators to conduct online sales, what materials are required by laws and regulations to be posted on a prominent position on a website or webpage?

A: According to Measures for the Investigation and Punishment of Illegal Acts Related to Online Food Safety, food enterprises who trade through third-party platforms should prominently display their food production and operation permit on the main page. Food enterprises who trade through their own websites should prominently display the business license, food production and operation permit on the home page of their websites.

Food enterprises who sell health food, food for special medical purposes, infant formula milk powder, should also display the product registration certificate or filling certificate. These food enterprises who have advertising review approval number should also publicize the number, and link to the corresponding data query page on the website of SAMR. Health foods should also be prominently marked “This product is not a substitute for drugs.” No online trading is allowed for specific full nutritional formula food in foods for special medical purpose.