Recently, Shanghai Administration for Market Regulation announced the “first batch of typical cases of false and illegal advertisements in 2021”. Among them, Shanghai Caorun Biotechnology Co., Ltd. was fined 150,000 Yuan for publishing illegal health food advertisements.

The announcement stated that Shanghai Caorun Biotechnology Co., Ltd. promoted its sales of “Kuangbao Brand mineral element oral liquid” through the “Kandian Live” platform, which contained “natural raw materials...natural means safety”, “it has anti-inflammatory effects”, “After drinking for three months, there is a pregnant person”.

After investigation, the product is an imported health food, and its health function is “supplement of zinc and selenium”.

Shanghai Caorun Biological Technology Co., Ltd. uses live advertisements to ensure the safety of its products and promote the treatment of diseases. It violates Article 11 of the Interim Measures for the Administration of Advertising Review of Drugs, Medical Devices, Health Food, and Food for Special Medical Purpose and Item (1), Paragraph 1 (1)(2)(3) of Article 18 of the Advertising Law of the People’s Republic of China, constituting the behavior of publishing illegal health food advertisements.

Shanghai Administration for Market Regulation ordered Shanghai Caorun Biological Technology Co., Ltd. to stop advertising and imposed a fine of 150,000 Yuan in accordance with the provisions of paragraph 1 (3) of Article 58 of the Advertising Law of the People’s Republic of China.

If you want to know more about health food advertisement, please click Relevant Laws and Regulations on Advertisements - Health Foods, or contact us~

Lillian Fan

Tel: 010-51301566

email: Lillian.fan@ieasytrip.com